Contents: Understanding the complaint, complainant and emotional outrage. Encourage customer feedback, Evaluate feedback processes, Customer support - proactively assisting dissatisfied customers to address their concern, investigate and improvise from customer feedback, Clear defined structure & time lines for responding to complaints, reduction in cost of customer retention & loyalty.

Contents: The objectives of this training is to develop and improve sales skills, identify customers business drivers, qualify opportunities, demonstrate value to customer and respond to objections, market strategies, negotiation skills, improve sales closing ratio and close sales faster while building a long-term business alliance. Gain knowledge about how to effectively prospect for and deal with clients, break the ice with new clients, build a sustainable business relationship. Understanding the competition - analysis of the competition within the marketplace. Achieve profitable results regardless of the economic climate.

One of the key elements of a successful marketing strategy is the acknowledgement that existing and potential customers will fall into particular groups or segments, characterised by their "needs". Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, should be the focus of your strategy. Upon completion of this workshop, participants will be able to; Analysing market opportunities and risks, Understanding the buying process and determining customer needs, Creating a foundation for marketing success by segmenting the market, assessing competitors and positioning products, Creating value for the customers over your competition, Developing an integrated marketing strategy, including, distribution channels, partnerships and marketing communications, Streamlining product portfolio.

Contents: Motivating a customer to make you the preferred choice. Incentivising customers for increased consumption, promoting new/exchange offers, loyalty programmes.

Contents: Marketing orientation is a business model that focuses on delivering products designed according to customer desires, needs, and requirements, in addition to product functionality and production efficiency (i.e., production orientation).

Contents: Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.